Coca-Cola clock from 1970s


Michelle Knows Antiques is a great way to find the value of your antiques. Submit your antique for appraisal on our easy to use form.
Here is a recent appraisal from Michelle’s column in Discover Vintage America:

Q: I have a Coca-Cola clock that is orange with white lettering, lit from behind, rectangular in shape. I was told that very few were made. It is still in the original box. How much is it worth?

A: It is terrific that you still have the original box as this adds to the overall value. Your clock was given to establishments who sold Coca-Cola products in the 1970s.

As long as it is in good working condition with no bad scratches on the surface or chips on the edges it would sell in an antique shop for $100-$125.

As for rarity, since it was made for distribution to retailers there are not as many available as a mass-produced item intended for public sale. The fact that you have the original box and it has the typical and much sought after 1970s style and lettering makes it desirable to collectors.

Note: All prices given are for sale in a private sale, antique shop or other resale outlet. Price is also dependent upon the geographic area in which you are selling. Auction value, selling to a dealer or pawnshop prices are about half or less of resale value.

Written by Michelle Staley

Michelle Staley has over 35 years of experience as an antique collector, picker and dealer. She has done hundreds of insurance and IRS appraisals in addition to just satisfying another collector or dealer’s curiosity concerning what an item is, does or its worth. Other experience includes her work as a forensics consultant and in archeological identification and dating.

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